ABSTRACT
Currently, the public’s concern for health has unprecedentedly increased, while some institutions find it difficult to carry out health lectures. Overall, health lectures play an important role, but they face some practical challenges at the operational level, involving lecture objectives, public demands, communication methods, dissemination channels, and foothold methods. In the era of new media, health science popularization lectures are still an effective means of persuasion today, but traditional lecture methods need to be endowed with new connotations, and made shifts and adjustments. Health science popularization lectures should make the following shifts. First, the lecture objectives should turn to "extensive use", stepping out of the limitations of popular science knowledge, and promoting the public to proactively seek health knowledge and information. Second, the lecture content should turn to the integration of physical and mental, designing courses from the perspective of physical and mental, enhancing communication among people, and promoting trust between individuals. Third, the lecture effect should turn to enjoyment, breaking the prejudice against the lecture effect and taking the enjoyment and interest stimulation as the important goal of health science popularization. Fourth, the speaker should turn to "professionalization", establishing a team of professional health lecturers. At the operational level, it is necessary to strictly control the entry and exit of health lecturers to create a lecture brand, segment the audience to organize homogeneous audiences, tell good stories and enhance emotional narration, plan holistically and achieve full-media three-dimensional communication, and scientifically evaluate and emphasize long-term effects.
ABSTRACT
In order to adapt to the development of higher medical education, it is imperative to carry out a student-centered teaching reform of pathophysiology guided by the cultivation of "clinical competence". The main contents of this teaching reform of pathophysiology include: the teaching content layout has been reconstructed to promote classroom teaching with clinical manifestation, new media means such as blackboard online teaching system, WeChat public platform and Chaoxing virtual classroom have been applied to assist students in their learning, and students are encouraged to conduct literature retrieval and reading, and then make presentation PPT for a literature of interest and report to all students to cultivate students' independent learning and sustainable development ability via flipped classroom. The practice shows that the student-centered teaching reform of pathophysiology guided by the cultivation of "clinical competence" has gained successful results.
ABSTRACT
Objective:The medical-related patent transformation level is relatively low in China for a long time. However, with the support and advancement of a series of national policies, domestic patents and other medical intellectual property projects are increasing year by year, and medical transformation is also receiving more and more attention. Zhongshan Hospital affiliated to Fudan University actively promotes the transformation of hospital patents through various channels, and actively explores how to carry out patent transformation and how to improve the success rate of transformation. This article aims to analyze and explore the feasibility of multi-channel promotion of patents, and to open up a new path for the use of new media to promote patent conversion.Methods:Through Excel analysis of " Zhongshan Patent Hero Post" WeChat public account and official Weibo platform weekly page views data and patent salon project data, as well as the patent application and transformation of Zhongshan Hospital in the past 6 years, and analyze the effect of patent promotion.Results:Through multiple channels and various links of effective promotion methods, the patent application and conversion situation of Zhongshan Hospital has doubled in the past 6 years.Conclusions:The hospital will further actively explore the patent application and transformation process, the full-cycle promotion method of each link, and provide a transfer and transformation consulting docking and promotion platform for the scientific research results or patent technologies related to hospitals and enterprises, and help the transformation of medical patents.
ABSTRACT
Objective To explore the use of new media technology to estimate the size of the online MSM population in Pudong New Area, to understand the frequency of new media software use, HIV testing and high-risk behavior, and to provide a basis for AIDS prevention and control. Methods The online MSM registration information in Pudong New Area was collected through a gay dating APP. At five time points on March 28 and April 11, 2019, MSM who logged into the gay dating APP were counted. The MSM were confirmed by comparing the login name and registration information. The capture-recapture (C-R) method was used to calculate the MSM population size. Meanwhile, a questionnaire survey was conducted on the online MSM. Results The MSM population size in Pudong New Area was estimated at 13 174 [95% CI: 9,672~16,676] through the C-R method. The proportion of multiple sexual partners accounted for 72.5%. According to the ordered multi-classification logistics analysis, age, education level, experience of attending a talk on AIDS, and experience of receiving AIDS publicity and education in the VCT clinic were the influencing factors of AIDS awareness. Conclusion New media technology provided new technical means for estimating the size of MSM population. The MSM population’s awareness of AIDS risk and prevention still needs to be strengthened. It is worthy of further studies on the role of new media technology in AIDS prevention and health education in the future.
ABSTRACT
Media convergence is the combination and convergence of every element of media in forms of breakdown of traditional classification, formats and distribution etc. It means the blending of its contents, consumers and operations in full and a new media was developed named as new media. The paper tries to explore the media convergence by starting from the paper-printed media, especially from the scientific journals. It is obvious that the basement is the electronization of media, comprehensive use of multi-technology is the fundamental tools, and it made the results of the inevitability of deep changes in term of thoughts, mindset and managerial principles as well. At the same time, the adverse effect of media convergence consequently coming from the freedom and openness of media convergence will be considered and avoided, so the surveillance of administrative functions and technicals should be adopted or developed accordingly.
ABSTRACT
To explore the impact of new media use on adolescents' smoking behavior has become an important field as smoking is a common health risk behavior and the popularity rate of new media is increasing among adolescents. At present, new media has gradually become an important way for dissemination of tobacco promotion and control information, which has negative and positive effects on adolescents' smoking behavior, respectively. Meanwhile, new media has also played an active role in the prevention of smoking behavior and the intervention of smoking cessation behavior among adolescents. This paper aimed to systematically review the influence of new media in tobacco information dissemination and its role in adolescents' smoking intervention, so as to provide references for exploring effective tobacco control measures and expect to reduce smoking rate among Chinese adolescents.
ABSTRACT
The new media communication mode is characterized by personalization, instantization, liberalization, virus transmission and interactiveness. Changes in the way of new media communication have led to changes in hospital reputation in terms of improving effect, formation mode, maintenance approach, and hospital-public relations. At the same time, there are also serious crisis of trust, weak management, crisis at any time and severe lemon effect. Give full play to the advantages of new media and improve the comprehensive strength of hospital reputation;In the new media as the carrier, building reputation management chain, strengthening the relationship between stakeholder management, strengthening the management of hospital reputation promotion, new media public opinion monitoring and establishing dynamic hospital reputation crisis management mechanism will likely become the optimizing strategy to make up the above deficiencies and the chief way for the hospital culture construction and promotion in the future.
ABSTRACT
Objective To explore the effective management of emergency treatment in emergencies in new media era.Methods Collecting and analyzing related information of blood donation in Hangzhou "7·21" explosion accident,"7·5" bus arson incident and Wenchuan "5·12" earthquake were carried out,after the media reports.Results The speed of blood donation of Hangzhou citizens in response to the "7·21" Hangzhou explosion in new media was faster than that in the traditional media coverage of the "7·5" bus arson incident and Wenchuan "5·12" earthquake lagged for 24 hours to 48 hours,respectively;During the event,the proportion of blood donors who donated 400 ml of blood was significantly lower than that of normal working days (P ＜0.05),while the proportion of blood donors who donated 300 ml of blood was significant increased (P ＜0.05) only during the "7·21" explosion accident.Conclusions In response to the emergencies of the new media era,the blood collection institutions should take full advantage of the golden 4 hours through the systematic planning of the whole platform such as public opinion monitoring,public opinion,organization and management,personnel deployment and material security.
ABSTRACT
Objective To promote the meticulous management on whole process of healthcare-associated infection (HAI)through the development of new media function.Methods In 2016,with the help of WeChat enterprise number of the new media network tool,existing procedures were deeply integrated and optimized by means of infor-mation push as well as image and questionnaire survey,HAI prevention and control information platform was con-structed,participation rate of the missing reporting and reporting of HAI during the process of implementation and operation of the platform in 2014－2016 were compared.Results In 2016,the participation rate of reporting of HAI cases was 90.43%,with an increase of 26.34% compared with 64.09% in 2014,there was significant difference in reporting rate of HAI in three years(χ2＝104.53,P＜0.001).From 2014 to 2016,missing reporting rate of HAI were 14.63%,10.81%,and 4.24% respectively,difference was statistically significant (χ2＝53.85,P＜0.001). From 2014 to 2016,the active reporting rate of HAI increased from 0 to 14.22%,the normal reporting rate of HAI increased from 12.88% to 44.17%,and the delayed reporting rate of HAI decreased from 87.12% to 41.61%. Conclusion The innovative management mode of HAI based on new media is helpful for conducting prospective pre-vention and control of HAI,achieve the active management and real-time monitoring on HAI,and promote the closed-loop management on the whole process of HAI prevention and control.
ABSTRACT
Objective The objective was to investigate new media influence on college student's reading behaviors.Methods A cross-sectional survey on internet use,reading behavior and influence on sleep and life of college students was conducted.The sample was selected using a multi-stage sampling among college students in Chongqing.Results 92.5％ students used smart phone to access information through Internet.Entertainment is the main motivation of digital reading.58.39％ students preferred traditional paper reading for academic study.97.6％ students used smart phone for reading before sleep and 27.4％ used smart phone before sleep caused sleep problem.53.6％ students believed that in terms of life and study,the new media reading is more helpful than harmful.Conclusion College students are heavy users of new media,and that some forms of media use may adversely impact sleep and academic performance.
ABSTRACT
O objetivo deste artigo é descrever as categorias imanentes do livro em tela. Primeiramente, discute-se o "livro em tela" como objeto, substancialmente afetado pela mediação digital. Em seguida, trata-se das condições epistemológicas dadas para sua investigação. Partindo de uma concepção teórico-crítica do fenômeno, buscou-se compreender como o livro em tela aparece para o seu leitor. Esta pesquisa envolveu entrevistas semiabertas (gravadas e sem aplicação de questionário) com dez leitores adultos e brasileiros, focalizando as imagens do livro em tela que compareciam nas falas dos entrevistados. A análise destas imagens permitiu identificar as seguintes categorias imanentes do livro em tela: efemeridade; bidimensionalidade; alta-portabilidade; inconstância do fundo; disposição em rede; responsibilidade; inflexibilidade; multifuncionalidade; personificação; conservação temporária; acessibilidade imediata; e semipadronização. Espera-se que este estudo possa tornar mais evidentes as mudanças recentes da forma do livro, que se encontram articuladas à estrutura de nossa experiência no contexto da digitalização da cultura.
The aim of this paper is to describe the immanent categories of books on screen. First, I discuss this object "book on screen", deeply affected by the digital mediation. Then, the epistemological conditions given for its investigation is under discussion. Based in a critical theoretic approach, I sought to understand how books on screen appear to their readers. This research involved semi-open interviews (recorded and without questionnaire) with ten Brazilian adult, focused on images of books on screen expressed in the speeches of readers. Analysis of these images allowed identifying the following immanent categories of books on the screen: ephemerity; bidimensionality; high-portability; inconstancy of the ground; layout in network; responsiveness; inflexibility; multifunctionality; personification; temporary conservation; immediate accessibility; and semi-standardization. It is expected that this study will become more evident the recent changes in the book appearance, which are intertwined to the structure of our experience in the context of digitalization of culture.
El objetivo de esta investigación es describir las categorías inmanentes del libro en la pantalla. En primer lugar, se lo discute como objeto afectado por la mediación digital; entonces, las condiciones epistemológicas dadas a su investigación. A partir de la Teoría-Crítica, hemos tratado de entender cómo aparece el libro en la pantalla para el lector. Esta investigación consistió en entrevistas semi-abiertas (grabadas y sin cuestionario) con diez adultos brasileños, centrándose en las imágenes del libro en la pantalla expressadas por ellos. En el análisis de estas imágenes se identificaron las siguientes categorías inmanentes del libro en la pantalla: fugacidad; bidimensionalidad; alta portabilidad; inconstancia del fondo; disposición en red; responsibilidad; inflexibilidad; multifuncionalidad; personificación; conservación temporaria; accesibilidad inmediata; y semi-estandardización. Se espera que este estudio se harán más evidentes los cambios recientes en forma de libro, articulados a la estructura de nuestra experiencia en el contexto de la digitalización de la cultura.
Subject(s)
Reading , Textbook , Online Systems , Publication Formats , Electronic Supplementary Materials , Video-Audio MediaABSTRACT
Este artigo apresenta uma pesquisa empírica cujo objetivo foi descobrir como leitores leem livros na tela digital. Uma teoria da experiência constituída no âmbito da chamada "escola de Frankfurt" contribuiu para o desenho do método que balizou este estudo. Foram entrevistados individualmente quatro leitores adultos, residentes no estado de São Paulo, de forma semiaberta, gravada e sem uso de questionário. Estas entrevistas produziram imagens dos objetos em foco na pesquisa, a partir das quais investigou-se a apercepção de tais objetos e as relações estabelecidas com eles pelos leitores. Os modos como os leitores liam livros na tela foram destacados e articulados às categorias imanentes do livro em tela, permitindo individuar padrões que participam da experiência de leitura. Emergiram como modos de ler livros em tela a leitura flutuante, a leitura frenética e a leitura eficiente, ancoradas em elementos específicos da obra e empreendidas por um leitor utilitarista e receoso de aventurar-se em experiências novas. Considera-se que as tendências de leitura apontadas participam de e na estruturação de novas formas da experiência, bem como da formação cultural do indivíduo na era digital....(AU)
This paper presents an empirical research whose aim was to discover how readers read books on the digital screen. A theory of experience built under the so-called "Frankfurt school" framework contributed to design the method that shaped this study. Four Brazilian adult readers were individually interviewed with a semi-structured method (recorded and using no questionnaire). These interviews produced images of the objects focused in the research, from which it was possible to investigate the apperception of such objects and the relationships that the readers established with them. Ways in which the readers read books on the screen were highlighted and articulated to the immanent categories of books on the screen, allowing the individualization of patterns that participate in the reading experience. The floating reading, the frenetic reading and the efficient reading emerged as ways of reading books on the screen. In such ways, the reading activity is anchored in specific elements of the literary work, undertaken by a pragmatic and fearful reader, who is afraid to launch himself through new experiences. We consider that these reading trends take part in the new structures of experience, as well as in the cultural education of the individual in the Digital Era.....(AU)
En este artículo se presenta una investigación empírica dirigida a averiguar cómo los lectores leen libros en la pantalla digital. Una teoría de la experiencia elaborada en el contexto de la "Escuela de Frankfurt" contribuyó al diseño del método que dio forma a este estudio. Cuatro lectores adultos, que residen en el estado de Sao Paulo, fueron entrevistados individualmente de forma semiabierta, grabada y sin uso de cuestionario. Estas entrevistas produjeron imágenes de los objetos de la investigación, de las cuales se investigaron la apercepción de tales objetos y las relaciones establecidas con ellos por los lectores. Las formas en que los lectores leen libros en la pantalla fueron resaltadas y articuladas a las categorías inmanentes del libro en la pantalla, lo que permitió individualizar las estandarizaciones que participan en la experiencia de lectura. La lectura flotante, la lectura frenética y la lectura eficiente surgieron como formas de leer los libros en pantalla, ancladas en elementos específicos de la obra literaria, llevadas a cabo por un lector utilitarista y temeroso de aventurarse en nuevas experiencias. Se considera que las tendencias de lectura identificadas participan de y en la estructuración de nuevas formas de experiencia, y también de la formación cultural del individuo en la Era Digital....(AU)
Subject(s)
Humans , Male , Female , Adult , Books , Critical Theory , Psychology , ReadingABSTRACT
Objective With the rapid development of network information technology,media convergence is deepening from simple application to media transformation.This article explores the application of virtual reality technology (VR)in clinical medical research management through media virtual reality,so that medical researchers or clinicians can understand the "reasonable resource integration" of media VR technology in clinical medicine,Application of scientific researchers play an innovative role.Methods Through the literature review to understand the use of VR technology for clinical research or surgical operation of the three-dimensional simulation of the scene to achieve the feeling of exposure to the scene,so as to achieve a richer environment than the real observation angle of thinking space.And then the use of VR media (including magazines,etc.) to create a simulation platform to make medical research magazine more adapt to the development trend of network information technology.Results Media VR technology is changing the traditional mode of paper journals in medical journals and bringing a whole new way of narration to the media.Journal journals,for example,use the new media convergence method to make use of smart phones such as mobile phones to enable the users of information Participate in live and interactive video at any time,and use VR technology and magazine's virtual platform to train and discuss virtual resources through clinical research and manage ment,so that medical researchers or clinicians (including clinical researchers and clinicians) can learn from others on their own,In the virtual space can be freely discussed,thereby enhancing the medical researchers or clinicians interested in learning and clinical research innovation effect.Conclusions Medical and scientific research institutions and their magazines,which promote the achievements of medical research,need to adapt to the development trend of network informa tion technology,learn VR technology,update the scientific research management and publishing concepts,and on the one hand do a good job in the dissemination of scientific research management and scientific and technological paper media.On the other hand,Computer and Internet technologies,and strive to create a relaxed and comfortable knowledge for medical researchers to gain the reverie of space and technological innovation so that medical researchers or clinicians can enhance their interest in diverse services,increase their desire for information needs and enhance their learning Clinical research thinking and practical skills.
ABSTRACT
Based on the introduction of the development status of WeChat official account in colleges,the paper takes WeChat official platform as an example to analyze the situations of application of WeChat official account in four medical colleges of Beijing,points out existing problems based on comparison,provides suggestions for the development of wechat official account in medical colleges,and ponders on the applicable mode and thought for WeChat official account of modem medical colleges.
ABSTRACT
This paper described the application of WeChat public platform and WeChat groups in hospital culture development.As proposed by the authors,WeChat can be used by the hospitals to strengthen media integration,cultivate medical personnel′s media literacy,improve the supervision mechanism of WeChat,take tide of the new media trend,and adhere to the cultural development,thus leading the reform and development of the hospital.
ABSTRACT
After the effect of new information technologies on library was analyzed, the ways and measures for hospital libraries to innovate their service were put forward, namely innovating their service concept and ways, making full use of new technologies, strengthening management and use of digital resources, expanding service methods, establishing multiple reader training systems, and providing mobile service, in order to meet the needs of readers and subject construction of hospitals, promote construction and development of hospital libraries.
ABSTRACT
After a description of the concept of microvideo and studies on microvideo in domestic college and university libraries,microvideo in domestic college and university libraries was investigated and the production of microvideo was elaborated with Jining Medical College as an example.Strategies for the solution of problems in microvideo were put forward for its popularization.
ABSTRACT
The new media has brought the hospital propaganda work opportunities and challenges.By analyzing the characteristics of the new media,the study elaborated how to upgrade the hospital propaganda project under the new media environment,and make a new news carrier.The new way should be taken to shape the hospital online image,set up the hospital brand,spread medical information and promote health education.
ABSTRACT
Based on the randon investigation of medical students in the library through the questionnaire designed independently,the paper takes the library of Jining Medical University as an example to understand the situation of the use of library website by medical students in new media environment,and points out that the library should understand the information requirements of medical students in new media environment,be closely related to course teaching,give play to subjective initiative of the librarian,and make full use of the new media platform.
ABSTRACT
Objective To study the integration of traditional medical journals and new media in the Internet +era. Methods The papers published in journals were integrated and a characteristic single disease misdiagnosis database was developed for providing precise and accurate information by making full use of the contributing, revie-wing, editing and proofreading platform into which the short message service, alipay or third party payment service and WeChat service were linked. Results The platform makes convenient for the authors, editors and reviewers of manuscripts, the database contributes to the deep development of journal contents and activates the journal vitality. Conclusion The traditional media can improve the work efficiency, integrate the journal contents and provide the characteristic service by making full use of modern technologies, thus contributing to the further development of journals.